Name: Rubicon Lead Capture
Brand: Rubicon Digital

Question 1

What is booth lead capture?

Accepted Answer

Booth lead capture is the technology used to scan attendee badges, collect qualifying information, and route leads into your CRM from a trade show or congress booth. Good booth lead capture is fast, offline-capable, GDPR-compliant, and integrated with the sales stack — not a standalone form.

Question 2

How was Rubicon Lead Capture used at ESMO and ASCO?

Accepted Answer

We deployed Rubicon Lead Capture for a pharmaceutical client at both ESMO 2025 (European Society for Medical Oncology) and ASCO 2025 (American Society of Clinical Oncology). Badge scanning paired with interactive iPad activations across the booth, real-time CRM sync, and full consent capture.

Question 3

Does it export to Veeva, Salesforce, and HubSpot?

Accepted Answer

Yes. Captured leads export in formats structured for Veeva, Salesforce, HubSpot, Microsoft Dynamics, and custom systems. Rather than a live API sync, we build the field mappings so your team imports cleanly without reformatting by hand.

Question 4

Is badge scanning offline-capable?

Accepted Answer

Yes. The scanning app works offline and syncs when connectivity returns. Booths in convention centres often have patchy WiFi, so offline-first is standard rather than optional.

Question 5

Is Rubicon Lead Capture GDPR-compliant?

Accepted Answer

Yes. Consent capture is built into the scan flow, audit logs record every data touch, and role-based access controls who sees what. Transfer of Value (ToV) Sunshine reporting is supported for pharmaceutical clients where required.

Question 6

What is Transfer of Value (ToV) Sunshine reporting?

Accepted Answer

ToV Sunshine reporting is the disclosure obligation pharmaceutical companies have under the US Physician Payments Sunshine Act and EFPIA's EU equivalent. Any transfer of value to a healthcare professional — meals, gifts, travel, honoraria — must be reported. The platform captures the required data automatically when qualifying events happen at the booth.

Question 7

Can we run interactive games or quizzes at the booth?

Accepted Answer

Yes. Interactive activations — quizzes, spin-to-win, iPad experiences — are part of the capture flow. Content stays within what your compliance team has approved; every interaction becomes a qualified lead with full context.

Question 8

How do you attribute ROI back to the booth?

Accepted Answer

Every lead is tagged with event, booth, station, rep, and scan time. Exports carry the full context into your CRM so you can track progression from first scan to closed deal, and calculate cost-per-qualified-lead against event spend.

Question 9

How long does a Lead Capture deployment take?

Accepted Answer

Typically 3–5 days for standard deployments depending on booth count, qualifying flow, and CRM-export mapping. Hardware ships pre-configured and we handle on-site setup the day before the event. For tighter turnarounds we can compress this — tell us the event date when you book the discovery call.

Engaging Lead Capture Built for Events

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Capabilities

Badge & QR Scanning

Interactive Activations

CRM-Ready Exports

Live Dashboards

ROI Attribution

Consent & Compliance

Built for Real Events

ESMO 2025

ASCO 2025

Frequently asked about Rubicon Lead Capture